television

Video Killed the Television Star: Why Total Fragmentation Is the New Norm

Moment in time—the world seems obsessed with the renaissance of app led live video streaming and the rivalry between MeerKat and Twitter backed Periscope. 

Debating who will win is a moot point.

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Customer Experience Lessons from The Voice

The third season of the hit series The Voice just ended this week, and I've been sitting on a blog post for my "Customer Experience Lessons... " series since the previous season. For obvious reasons. I started to create my own TV series about The Voice (of the Customer) for the post; that didn't quite work but isn't dead yet! I've rewritten the post three times! Here's what I've ended up with.

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Social Media and #Spooks: Should Fictional TV Characters Use Twitter?

If you are not in the UK you may not know of the TV series Spooks. It is popular and award-winning BBC drama series following the work of a group of MI5 spies. It has just returned for its 9th season and many people are tuning in every Monday to see the adventures of Lucas North, Sir Harry Pearce and others. And, each Monday Twitter is flooded with discussions as people watch the show – the hashtag #Spooks usually trending globally during each episode.

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Is Television Advertising for Old People?

The median age of prime-time television viewers (in the US) is nearing 51 years old.

In words of one syllable, this means that more than half of all prime-time viewers are outside of the advertiser's favourite demographic of 18-49. The medium that has long been synonymous with massive reach is quickly becoming the most efficient way to reach lots of old people!

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Will the Internet Overtake Television in 2010?

by: Alain Thys

Microsoft just published a rather thorough report on the future developments of the internet across Europe. One of the bold predictions they are making is that it won't be long before Internet actually overtakes (traditional) television in terms of media consumption time.

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Ad-Skip This: TV in Contact Lenses

by: Ilya Vedrashko

"Televisions could be fitted into contact lenses within ten years, according to analysts. The sets would be powered by the viewer's body heat, according to Ian Pearson, a so-called "futurologist" who has advised leading companies including BT on new technologies." -- Telegraph

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TV from Cradle to the Grave - What We Can Learn at Its Birth

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Social Media Entertainment, Cool or Too Hot to Handle?

by: Gary Hayes

Scorched. Hats off to the producers of this social, cross-media show, Ellenor and Marcus. Did they get their fingers burnt, is it over and was it a little too scarey?

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AdLab's Riddle: Pretty Woman

by: Ilya Vedrashko

Watch the first 30-40 seconds of this video. There is something particular about the woman. What is it? Click on the video to go to YouTube for the answer. PCWorld has the story.

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I want My Olympics 2.0-style

by: danah boyd

Last night, I went to bed watching girls' gymnastics. I found myself very irritated. There were 24 girls in the finals, but NBC focused only on those that they thought would medal. The result is that there was tremendous downtime that the announcers filled with speculation, gossip, and historical reminiscing. I was quite irritated because what I wanted was to see more gymnastics. Anyone who is at the Olympics has to be fascinating to watch - why only focus on those who are likely to medal?

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