Media Journeys Pt. 2 - Convergence

by: Gary Hayes

Another Milia-post break so I can add the next in the ‘Media Journeys’ episodes started a few weeks ago - epiposts? I had a seed sown (read: scribbled on the back of a programme!), during Milia, of a simple evolution of media and associated receiving devices.

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Dematuring of Marketing & the TMT Cluster

by: John Sviokla

Many years ago Peter Drucker pointed out, with the clarity that few management writers achieve – that corporations exist to create customers and serve them.  Marketing is the art of creating customers.  (It is true that assessing great management writers is like judging a strength contest among toddlers; nevertheless…)

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