technology

5 Reasons To Be Optimistic About the Future

As we enter the year 2015, it seems like the headlines have never been worse. A conflict in Ukraine has sparked a new Cold War between Russia and the west. Deadly terrorist groups like ISIL and Boko Haram threaten entire states. The Ebola outbreak threatened to become a global pandemic.

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2015: The Year The Cloud Bursts

Technology revolutions tend to come in waves. Personal computers. The Internet. Search engines. When path-breaking new ideas first arrive, they set the tech world afire, but mostly bore and confuse everybody else, who go on with their lives much as before, mostly oblivious to the change around them.

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What Is Fairness?

What is “fairness”? And what happens when technology decides?

Fairness is one of those values that Americans love to espouse. It’s just as beloved in technical circles, where it’s often introduced as one of the things that “neutral” computers do best. We collectively perceive ourselves and our systems to be fair and push against any assertion that our practices are unfair. But what do we even mean by fairness in the first place?

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How To Combine Marketing Tech With Marketing Guts

Great marketers have great guts. Leo Burnett didn’t need a legion of focus groups to come up with the Marlboro Man. Steve Jobs, arguably the greatest marketing mind ever, famously eschewed market research because he didn’t think customers knew what they wanted until he showed it to them.

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Frameworks for Understanding the Future of Work

Technology is changing work. It’s changing labor. Some imagine radical transformations, both positive and negatives. Words like robots and drones conjure up all sorts of science fiction imagination. But many of the transformations that are underway are far more mundane and, yet, phenomenally disruptive, especially for those who are struggling to figure out their place in this new ecosystem. 

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Don’t Embrace Failure, Transcend It

“Fail fast, fail cheap, fail often,” has become a mantra for the digital age. Stodgy old dinosaurs may be afraid of failure, but it doesn’t bother the new breed of entrepreneurs. They can start-up, shut down and start-up again. Venture investors, for their part, are looking for just one or two big wins out of ten.

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The New Digital Battlefields

In the popular TV show, Game of Thrones, the denizens of the North often repeat the mantra, “Winter is coming” to remind themselves and others that they must continually prepare for the challenges ahead.

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Dominate Social Media, the 5-Second Conversion Window, & More – Roger’s Picks

Here’s some of the best stuff I found since last week… add your own great find in a comment!

Want to be the Titan of Twitter? The Giant of Google+? Demian Farnworth (@demianfarnworth), writing at Copyblogger (@Copyblogger), offers a simple way to focus your copy that is guaranteed to get your posts more engagement in Master This Copywriting Formula to Dominate Any Social Media Platform.

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Is Good Design Making Us Stupid?

Jeremy Keith writes:

Convenience. Ease of use. Seamlessness.

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Summer Reading List: Books That Explain the Future

It was such a long, cold winter that it sometimes seemed as if we would be perpetually buried under a mountain of snow. As soon as we’d shovelled ourselves out, we’d get hit with another avalanche of it.

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