Insights from the Natural Products Show

Last week I attended the Natural Products Expo West, the “world’s largest natural and organic products tradeshow.” Nearly 60,000 people attended the show to get a taste (figuratively and literally) of the latest and greatest in natural products, including snack foods, supplements, pet products, beverages, eco-friendly home products, and more from over 3,000 exhibits.

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In Recognition of Good Taste

"Good taste" is rarely used to describe great advertising, but Domino's is going to town with it.

It just announced that it has doubled its quarterly profits after telling its customers that it had fixed the taste of its pizzas. It didn't "improve" things or follow any other standard operating procedures of the marketing world; in fact, it violated some of the basic tenets of advertising, such as telling the truth.

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