Forget the 4Ps of Marketing. Let's Talk about the 4Ps of Sustainable Business Strategy: People, Planet, Purpose and Profit. Now that's Business Transformation. futurelab 12/01/2022
There Are Three Types of Businesses in This World. Either You Are Selling 'Bandages', 'Snake Oil' or 'Transformation'. The Problem Is It Is Never Easy to Tell the Difference. futurelab 12/01/2022