surprise

Very Effective Surprise Ad

Some ads use humor, some surprise you with a twist… Take a look at this ad and see if you can guess what the product is before the end.

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Small Surprise, Big Mood Change

What does it take to make you happy? Not much. A classic study by psychologist Norbert Schwarz found that ten cents would do the trick. He and his cohorts repeatedly placed a dime near a copy machine where they knew it would be found. When the subjects who found the dime were surveyed shortly after their discovery, their overall satisfaction with life was substantially higher than other subjects who did not find a coin.

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Shake Up Your Copy

by: Roger Dooley

In Surprising the Brain, I wrote about a copywriting technique that replaces an expected word with an unexpected one to grab the listener’s or reader’s attention:

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