in-store

The folks at Deloitte recently released, The Next Evolution: Store 3.0, a report on the readiness of retailers for the store of tomorrow. Although the report offers a somewhat limited and biased perspective since it is based on a survey of only 39 current retail executives, it raises some important questions about the requirements of the future store.

(This is the first installment of “brand experience briefs” — insights from my audits of new retail and restaurant concepts.)

What: the Walmart.com store

Guest Post by: Jo Strattman

Retailers are increasingly using digital signage to engage their customers in-store.

David Teicher, writes in Ad Age, (What Marketers Can Learn From Starbucks' Foursquare Stumble) about a recent experience he had trying to use his coupon for being a Foursquare Mayor at his local Starbucks.

by: David Polinchock

This article by Joseph Jaffe over at Adweek generated a whole lot of negative comments when it was put up earlier this week. Most of the comments seems to take Jaffe top task personally, for using the Adweek platform to support his own company, which may well be the case. The problem, however, is that a real message is getting buried in a lot of language that's not really the point.

by: Jonathan Salem Baskin

To: Bob Chimbel, DDB Entertainment
cc: All Innovative Ad Execs Throughout the Cosmos

Congratulations on winning the Blockbuster account, and on using it as the prompt to pull together all of your far-flung entertainment-related units into a single shop-within-Omnicom in Dallas.  

by: Jonathan Salem Baskin

As the economic meltdown continues to challenge our very premises about brands and selling, I'm intrigued to watch two well-known names respond to our dire circumstances in somewhat similar ways.

by: Roger Dooley

by: Ilya Vedrashko

The obvious future of in-store experience: you find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and were the same product is available for a lower price. Brick-and-mortar stores become little more than showrooms for merchandise bought elsewhere.