Stephanie Shaw

Farmville and Cityville: More than Fun and Games

Guest Post by: Stephanie Shaw

Social gaming has seen explosive growth in recent years, with 250 million people playing social games every month. Zynga leads the pack with its hugely successful Cityville and Farmville games on Facebook. These games alone are forecast to pull in revenues of $5 billion by 2015, five times what they were valued at in 2010 by Parks Associates.

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New Leaders Drive Customer Service Excellence in the Digital Age

Guest Post by: Stephanie Shaw

The term “Social CRM” is used a lot in the digital age. Traditionally, “customer relationship management” dealt with acquiring, enhancing, and retaining customers through interaction in person, on the phone or via email. Social media adds a new layer of interaction to the mix. We explore the champions who are changing the way businesses do customer service.

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