social responsibility

The Cure to Poverty Is Connectivity and Individual Empowerment

by: John Caddell

TEDBlog has just posted a talk from Iqbal Quadir, the Bangladeshi innovator responsible for GrameenPhone, the mobile phone company that has made dramatic differences in quality of life for tens of millions of poor Bangladeshi villagers.

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The Concept of Sustainability Part II: Addendum

by: Michael Hoexter

In my post earlier this week on the Concept of Sustainability, I left out an important bullet point. As I had thought about my post over a period of days sometimes without the help of a computer or pen and paper, I suppose it was not such a surprise that something would get left out…

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The Concept of Sustainability: Internal Diversity and Points of Conflict

by: Michael Hoexter

Sustainability has become one of the virtues with which almost every intelligent person and organization wants to associate themselves.

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Where Are All the Good, Green Products?

by: Joel Makower

It's been more than 16 years since my book, The Green Consumer, was first published in the U.S. (You can now buy it for a penny on Amazon.)

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Greendimes: A Forest of Profit from the Trees

by: Joel Makower

As the world of sustainability broadens, the distinction among for-profits and nonprofits has tended to blur somewhat.

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H2, Oh? The Electric Car May Yet Be Fueled by Hydrogen

by: Joel Makower

It's been a pretty tough week in Detroit, with the major auto companies reeling from layoffs and setbacks. On Saturday, two front-page stories captured the mood.

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“Who Killed the Electric Car?” and the Power of Marketing

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The 'Social Footprint' of Climate Change

by: Joel Makower

A new report offers a methodology for calculating your company's social footprint on climate change.

Your company's what?

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Eco-Certification: A Foundation for Effective Green Marketing

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Beliefs Influence Green Behavior: Lessons from Guatemala

by: David Wigder

It is well established that consumer beliefs influence purchasing behavior. For consumer products that support or reinforce underlying consumer beliefs, marketers should focus on activating favorable behavior.

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