social responsibility

Smiley Power: Green Marketing That Works

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Virgin's Socially Good Businesses

by: Jennifer Rice

Virgin offers a great case study of a company that's seeking ways to align inputs and outputs with social good to create both competitive and societal advantage. They're making an active effort to not only run more sustainable businesses, but also to integrate social good into the customer experience and raise awareness and social engagement among their customers.

Inputs (behind-the-scenes business operations)

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Mobs for Good

by: John Winsor

The consumer gods have chosen to smile upon a select few in San Francisco. That, or Carrotmob has infiltrated another company.

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What's Transformative Advertising? Here's One that Shapes Public Behavior.

by: Idris Mootee

Governments often use mass advertising to educate and shape social behavior. The results are often mixed and we all understand it is not easy to have a change in human (public) behavior. Upgrading faster police cars is definitely not the solution. Here's an innovative idea from a Latvia agency.

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The Ethics of Ethics

by: Jonathan Salem Baskin

Consumers are willing to pay more for ethically produced products, according to a study published in yesterday's Wall Street Journal and the MIT/Sloan Management Review.

The researchers, both Canadian academics, defined "socially responsible" companies as those which are:

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The Greening of Mobility

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Building the Renewable Electron Economy - Economic and Policy Drivers for a New Clean Energy Infrastructure: Summary for Policymakers Part 3

by: Michael Hoexter

In the first two parts of this summary series for policy makers, we have established that electric driven transport can fairly rapidly substitute for petroleum in most ground transport applications and that renewable electric generators will be the most quickly deployable and functional of the available energy alternatives.

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What Do Employees Really Want?

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How Bad Is Greenwashing, Really?

Is greenwashing really as bad a problem as some are making it out to be?

I've been thinking about this question a lot recently, as the G-word crops up more and more frequently in articles, blogs, reports, and conversations. Of course, the answer depends a lot on one's view of the potential for big companies to improve their environmental performance — and talk truthfully about it — and whether the pace of corporate change is sufficient to address the magnitude of the problems we face. Like "beauty" (and "green"), "greenwash" is in the eye of the beholder.

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The Renewable Electron Economy XVII: On-Grid and Grid-Optional Transport, 'Parachute' for a $140/Barrel Oil Society

by: Michael Hoexter

Currently, vehicle-makers, researchers, investors and green technology analysts are involved in a high-stakes game of developing and investing in various battery chemistries and designs which may yield the result of more energy dense, longer-lasting, and less toxic batteries or ultracapacitors.

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