social networks

Six Degrees of Separation Is Now Three

by: Matt Rhodes

I have just read a report by O2 which looks at ‘degrees of separation‘ and shows that where once there were six degrees of separation connecting any two people on the planet, that number was now three. We are more connected than ever before, the theory goes, it is easier than ever before to build and keep a network of connections.

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At Last

by: Sigurd Rinde

Seems it has dawned upon the VCs that yet another social network might not be the thing.

And when two "Facebook widget applications" (heh, a category by itself) startups are valued at substantially more than Bear Stearns, well, how can you avoid being hit by a blinding flash of the obvious: Something is not quite right.

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Using Online Networks for Market Research Can Be Dangerous

by: George Silverman

In an article last Monday in the Wall Street Journal, reporter Emily Steel described the growing trend of using online social networks -- both existing and company-encouraged -- for marketing research. It's a very dangerous trend, as I point out in my letter to her. Many companies are headed for disaster if they give undue weight to the opinions expressed on their online networks.

Emily,

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The 3D Metaverse is Only about Sex!

by: Gary Hayes

…or so it seems by the constant line of broadcasters (ABC, SBS, CBC, C4 and endless news reports) who deliver so called ‘insights’ into the growing phenomenon of Social Virtual Worlds. The new BBC doco aired a couple of nights ago (YouTube segments embedded below) brought to mind reasons why traditional media companies may want to negatively ‘colour’ people’s views about the metaverse - but I see a more positive spin.

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Web 2.0 and the Myth of Non-Participation

by: Gary Hayes

At the Cross-Media Storytelling conference a few days ago I witnessed a strange event with one of the categories of speakers. There were three groups of speakers, forward thinking practitioners, catch-up heritage media representatives and theoretical, reflective academics.

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Alternate Media Distribution Games - 03 Milia 2007 Vignettes

by: Gary Hayes

A great 3rd day at Milia and a much broader spectrum of issues discussed around the many Milia halls. It started with the world’s most advanced broadband nation with Dr. Hyun-Oh Yoo giving us a rare insight into the worlds most culturally integrated social network – Cyworld in South Korea.

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Segmenting Social Networks for Business

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Introducing Jennings' Law

by: David Jennings

At yesterday evening's Music Tank event in London someone who'd just received an advance copy of my book mentioned that they'd seen the heading "Jennings' Law" in the table of contents, and asked me to explain.

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Why User-generated Medical Content Works

by: Matt Rhodes

When people think of user-generated content they often think of the media or publishing. Videos on YouTube, spoofing TV shows or films, and content responding to and expanding upon journalistic or editorial articles abound. But UGC is certainly not limited to these areas. In fact it can work best on any topic where some individuals will have developed a specific interest in or knowledge of the area.

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Social Media Beginners: Lesson 2 - Know Your Blogs from Your Networks

by: Matt Rhodes

The biggest question that I hear from people who are new to the use of social media is what the tools are that they can use and when should they use them. Today’s lesson starts to look at these and in particular will look at four types of tool, which get increasingly more complex: blogs, forums, social networks and online communities.

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