social networks

‘Geilivable’ Brands: Engaging Chinese Audiences Online

Guest Post by: Hamid Sirhan

Social media competition in China is beginning to heat up. Facebook and Groupon are looking at engaging the Chinese market as soon as possible and it looks like 2011 will be the pivotal year for Chinese social media.

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Targeting Influence

The e-mail landed in my inbox and I immediately had 2 reactions. The first, was that of marveling at the brilliance of the idea—one of the ways Klout will seek to monetize will be through targeting influentials in a new kind of e-mail marketing initiative based on ones influence. I can see a great deal of brands signing up for this—who wouldn't want e-mail access to individuals on the Web with large and effective social footprints?

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Where MySpace Went Wrong and What It Can Still Do Right

This week MySpace announced it is laying off  half of its workforce. This follows an attempt at rebranding itself as a “social entertainment hub,” a new and widely-ridiculed logo, and a warning from its parent corporation to shape up or get sold.

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Are Quora Votes A Viable Metric? Influence, Popularity, Expertise, Campaigns & Currency.

As I mentioned in my brief recent post on Quora, I would be digging into it a bit more. First, if you want to know more about the service, here is one of the best descriptions around. I particularly like this part:

"
It’s like the community side of LinkedIn, merged with the organic networking of Facebook, smashed up with the informative aspects of Wikipedia, topped with a dash of the “I just can’t see this catching on” from Plurk. With blog comments."

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Seven Reasons Why Quora Will Be Bigger than Foursquare

I'm late to the party on Quora (hey, it's not when you use it but how well you use it). I'll do some more in-depth analysis later, but after a few days of active use I see tons of potential. Here's why:

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The Twitter Spot in Your Brain

These days, you can’t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and followers. But are these real friends, or did the supposed expert socializers simply crank up an automation software to rapidly build their follower base? Surprisingly, how capable of being social a person is can be revealed by a brain scan.

A new study has found that individuals with larger amygdalas (an area of the brain usually associated with fear and other emotions) have more friends and more complex social networks.

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Multiplayer Experience

With the recent success of so many multiplayer/social games and the emergence of the gamification of services it’s worth thinking about what makes multiplayer gaming so powerful. Games can be applied to anything and in many ways humans often make games where none existed just due to our amazing pattern recognizing abilities. Games and play are an old form of communication almost certainly pre-writing, possibly even pre-language, one could hypothesize that games themselves might be one of the oldest forms of cultural communication (especially when you see animals learning through play).

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Are Early Adopters Temporary Ties?

I posted a tweet yesterday inspired by the recent Details article on early adopters that generated a fair amount of conversation which was:

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Digital Self-Harm and Other Acts of Self-Harassment

Sometimes, things aren’t what they appear to be. And, in those cases, jumping to the wrong conclusion can be a disservice to everyone.

After I first wrote about Formspring 7 months ago, I couldn’t stop thinking about teens who chose to respond to vicious or harassing questions (since only responses are ever posted publicly).

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Nicholas Christakis on Hidden Social Networks

Guest Post by: Matthew Rogers

Nicholas Christakis discusses some of the ways in which our influences are shaped by the social networks we live in. These networks can be so vast, that the connections often go unseen. Christakis uses the example of depression, showing that a person’s stress often rubs off on those around them.

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