social media policy

OMG: F**K, Sh*T, or Worse in Your Corporate Social Media

Guest Post by: Maria Pergolino

The days of a corporation being able to control every word that goes out about its brand are long gone. And don’t get me wrong; I think it’s for the better. People are smart, and they like making decisions based on the truth, even when not everything that shows up is positive.

Continue Reading

Your Social Business Problem Isn't Technical

At first glance, this looks like a technical issue. The person managing the Chrysler account probably meant to send the tweet from their personal account. This is an assumption—I have no knowledge if that's the case or not. But, the individual responsible worked for a firm which serviced Chrysler and was terminated as a result of the communication, so that lends credibility to the theory.

Continue Reading

Why You Shouldn’t Join Every Conversation about Your Brand Online

When brands start social media monitoring, the ability to get real-time alerts whenever your brand is mentioned can be enlightening. Your inbox is suddenly filled, almost in real time, with every mention of your brand. The good, the band, and the ugly. The temptation can be to respond to all of these. To counteract every negative comment. To respond to and then spread every positive experience. To answer and resolve every question. This is only natural for people who care about the brands they work for. But the best approach is often not to respond. In fact, in many if not most instances, a brand should not respond to people talking about it online.

Continue Reading

How Social Media Ignorance Can Damage Brands

Guest Post by: Mathew Vattolil

The recent copywrite snafu by Cooks Source shows how social media ignorance can make or break brands. The lesson: don’t get involved in social media if you haven’t taken the steps to understand it.

Continue Reading

Social Media Policy & Rules Of Engagement

One of the most common issues I find with organizations is that they confuse having a social media policy with adopting rules of engagement for how their stakeholders should engage in participatory media. While they do overlap (some examples of social media policy go into detail about how for an example an employee should behave in social networks) they are not the same. The difference in my opinion lies in scenario planning.

Continue Reading

One More Thing to Worry About: Foursquare Tips

A guy interviews with a company. The guy doesn't get the job.

Three years later, the guy sits down in a coffee shop. He pulls out his phone, opens the Foursquare app. Scans for nearby businesses. Sees that the company is right nearby. The guy leaves a tip on Foursquare about how much the company sucks anyway.

Continue Reading

Social Business Planning: Aligning Internal with External

Some small businesses start without a business plan, finding success in a breakthrough product or service early on and building upon that success organically. However, it’s inevitable that the venture will need to have a structured business plan put in place at some point if the business is expected to scale, expand and ultimately thrive.

Continue Reading

Facebook Visited Twice as Often as Google in the Workplace (and Why You Shouldn’t Ban Social Media at Work)

Employees are visiting Facebook more than any other site when they are at work, and twice as often as the second most visited site, Google. Research out this week from Network Box, a Managed Security Services company, shows that visits to the social network accounted for 6.8% of all workplace traffic in Q1 2010, exactly twice the 3.4% of all traffic that went to Google.

Continue Reading

Why Every Business Needs a Social Media Policy

This week, ESPN, a US sports cable TV network, appeared to tell its employees that they could no longer use Twitter except to Tweet about ESPN. A few hours later it turned out that things were not quite so simple as ESPN released its internal social media policy. Whist perhaps a little direct in its choice of wording and phrases, this policy is a good example of what every firm should have.

Continue Reading
Subscribe to RSS - social media policy