social media monitoring

Lateral Thinking: Use Social Media Monitoring to Study Your Audience and Prospects

Guest Post by: Monica Shaw

Last year we worked on an interesting project with Bushmills Whiskey who were producing a marketing campaign called “Bushmills Brothers”. Their goal: get more young guys choosing Bushmills as their drink of choice when out on the town with their mates.

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Free Social Media Monitoring Tools

Guest Post by: Dhiren (Market Sentinel)

Free tools keep appearing in the social media monitoring space. Over a week ago we discovered a social media monitoring tool made with Yahoo Pipes, an extremely powerful (but not at all user-friendly) web application for building, well, other web applications. 

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22 Social Media Management Tools – a Wiki in Development

Social media management tools can help businesses listen to, manage, measure and respond to conversations about their brand on the social web.

With more and more social media management tools springing up on the market, it’s hard to keep track of what’s out there. So we’ve come up with a list…

Please think of this list as a kind of “wiki” which we will add to over time. We hope it will eventually become a useful social media management tool resource.

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Why You Shouldn’t Join Every Conversation about Your Brand Online

When brands start social media monitoring, the ability to get real-time alerts whenever your brand is mentioned can be enlightening. Your inbox is suddenly filled, almost in real time, with every mention of your brand. The good, the band, and the ugly. The temptation can be to respond to all of these. To counteract every negative comment. To respond to and then spread every positive experience. To answer and resolve every question. This is only natural for people who care about the brands they work for. But the best approach is often not to respond. In fact, in many if not most instances, a brand should not respond to people talking about it online.

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5 Technologies Shaping the Future of Social Media Measurement

Guest Post by: Monica Shaw

One of the things that continues to amaze me about social media measurement is how quickly our abilities are evolving with the ongoing changes in technology and the Internet. Computers are getting faster, math is getting slicker and the number of people working on social media measurement is multiplying like a viral tweet.

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Social Media Counts

Guest Post by: Dhiren (Market Sentinel)

Social media has enabled all of to become content creators in our own way. But just how prolific are we? Gary Hayes’ Social Media Counts widget eludes to the speed at which we’re tweeting, blogging, texting and everything else in between.

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How To Find Online Promoters and Detractors

Guest Post by: Monica (Market Sentinel)

Who are the people who are most likely to spread good (or bad) will about your brand? We look at ways to find these people online.

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4 Steps to Finding Social Media Influencers

Guest Post by: Jo Stratmann

It’s all very well knowing what an influencer is; the real value only comes when you can identify them for your brand or business.

Here’s our four step guide to helping you find social media influencers:

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Brands 50% More Popular than Celebrities in Social Media

Internet users in the UK are more likely to follow brands in social media than they are to follow celebrities. A study of over 1,000 internet users by the Internet Research Bureau and Opinion Matters found that whilst only 13.4% of users follow celebrities, more than one in five (20.3%) follow brands. Brands are, therefore more than 50% more popular than celebrities in social media. This is good news for brands and shows the benefits they can get of using social media and using it well. But it also reinforces the importance for all brands of getting a social media strategy in place.

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