social media management

GetSatisfaction: the Controversy Cannot Hide the Facts

If you follow the news you know that GetSatisfaction was acquired by Sprinklr last week (link to press coverage).

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Engagement in Social Media Can Be Valuable to a Brand. If It’s Done Right.

I really don’t care how many people follow your brand on Twitter, or Like your brand on Facebook. Numbers like these are essentially meaningless – building the right kind of relationships with 500 targeted people will always be more beneficial to you then meaningless, un-targeted relationships with 500,000.

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