social innovation

Random Thoughts: From Aviva Community Fund to Positive Social Change to Women Empowerment

I was so excited that our Aviva Community Program is getting such good response even before the official launch. It is a very important project for both our client and IC because it is something we truly believe in. It is about 1/ Empowering change in our communities while building brand 2/ Prove that social media is not a hype and if you use it right it is the most powerful communication medium 3/ Authenticity is the key ingredient of marketing, this program is about action and not just words. Check out the program here. It is truly where "Marketing Innovation" meets "Social Innovation".

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Creative Capitalism + Social Innovation = New Social Enterprises that Make Money and Change the World

We need more (and more innovative) social enterprises and I really want to see a top tier MBA programs with specialization in Social Enterprises. Call it B-school needs S-school. There are so many problems out there and sometimes we feel we are almost giving up. Our capitalist system is not adjusting well to these shocks. It is almost pointless for these endless debates on how things got to this point and who is to blame. The point remains: We've got to change it—and change it fast – and change it for the better.

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Social Innovation Is a Smart Business Strategy. Businesses Can Be Good Stewards of Our Societies

Innovation takes many forms, but social innovation is least understood and today there are pressing needs and urge for the creation, adoption and diffusion of innovations. Innovation takes many forms such technological, organizational, product, service and business model etc. The term ‘social innovation’ has come into common parlance in recent years.

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