social business

Why It's Time To Re-Think Real-Time

We can do better.

Recently, I attended an industry roundtable alongside a variety of marketers from different industries, all on the brand side. These are smart and accomplished individuals who gathered together to discuss real time marketing and what it means for their organizations.

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Social Business Isn't Dead—It's Just Connected

Rumors of my demise have been greatly exaggerated.

~Mark Twain

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Technology Will Only Solve 1/3 of Your Social Business Problem

I'm behind on writing a bit as I've just returned from Norway and before that, Dreamforce in San Francisco. It was my first time attending and speaking at Dreamforce and to be honest, I was completely taken back by the extravagance of it all. With Keynotes from heavy hitters such as Sir Richard Branson, Jeff Imelt and even Colin Powell, not to mention entertainment provided by the Red Hot Chili Peppers—I can only estimate that the event cost tens of millions to produce.

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Social Media Adoption in Business – Wanna Know?

Social Media is reaching mainstream adoption in the enterprise – right?

Do we really know that?

Or are we just speculating?

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Five Considerations for Social Command Centers

Originally posted on Edelman Digital

It’s no secret that business has shifted to a real-time environment and social media tools are trying to keep up. As a result, organizations and brands must act in real-time. Some organizations have responded by building out what’s becoming known as “social command centers” in order to respond to this shift. Having built and operated our own command center (we call it the Social Intelligence Command Center or SICC), we’ve compiled five considerations for creating a similar space.

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Social Business: Where It's Been & Where It's Going

"Chasing the past, I stumbled into the future". - T A Sachs

I've always been a firm believer that in order to look to the future, we must look back to and fully grasp the past (and the present). Having had several recent engaging conversations with smart people who I respect, I've picked up a hint of exhaustion around usage of the word "social". Could it be that some who saw the "change" coming years ago are weary of having carried that torch for so many years as we move into the heavy lifting?

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Thoughts on the Future of Social-Digital Agency Services

Now is as good a time as any to be thinking about the future of digital (and social) as defined by those of us who provide services or even products around these. If you work for any agency or consultancy—this article is relevant for you. If you're on the "client side" consider it relevant as well as ultimately it is your business model and needs which dictate the market conditions that affect your partners, vendors and professional service providers.

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Weaving the Social Layer across Your Organization

Next week I am joining thousands of innovators, digital pioneers and social strategists for the interactive portion of SXSW. A highlight of the trip will be joining my former colleagues from social business consultancy Dachis Group who are organizing their third installment of the Social Business Summit—a global series of events which kicks off in Austin.

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Will the Real Social Business Experts Please Stand Up?

Stop what you're doing and check out this thread (on Google Plus of all places) started by Francine Hardaway. She started it off with a simple question.

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Why Internal Culture Is Much More Important than Employee Social Media Guidelines

January has seen a spate of people tweeting things they shouldn’t – from Diane Abbott to Ed Miliband in the UK to countless people working for brands across the world. We’ve also seen a renewed debate in the UK about how the professions should use social media – notably about teachers befriending their pupils on Facebook.

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