smell

We Don’t Need No Stinkin’ Marketing

The comments on my article, Revealed: How Steve Jobs Turns Customers into Fanatics showed several tendencies. First, they proved my point about fanaticism, as many of the comments were knee-jerk reactions from Apple fans who assumed (incorrectly) that I was attacking Apple’s products. (Did they even read the post?) The reaction was comparable to whacking a hornet nest with a stick.

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Scent Nearly Doubles Sales

Finnish scent marketing firm Ideair used ten restaurants and bars to conduct an interesting test of the effect of scent on product sales. As reported by Reuters, five locations used only visual ads for a specific liquor brands while the other five used the same ads but added scent diffusers. The aroma being broadcast were that of the advertised liquor.

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Olfactory Fertility Cues Boost Men’s Testosterone

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that the natural scent of an ovulating woman can boost the testosterone levels of men exposed to that scent. In research published in Psychological Science, FSU scientists Saul L. Miller and Jon K. Maner showed that humans still process olfactory cues:

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First-time Scents Are Memorable

We know that smells can evoke memories – think Proust’s madeleine – but new research shows that first-time scents seem to merit a unique status in our brains. The researchers used fMRI imaging to judge how well people paired scents and objects a week after their first exposure:

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Lessons for Industrial Designers to Engineer Desirability That They Don’t Teach You In Design Schools

Being the dean of a Design School is no easy job today. Design schools is struggling to serve three masters: to the student and the industry and to the society, the last one is a new one as designers generally have come to a consensus that design for social change is part of the design agenda.

 

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Breaking News - Perfume Turns Guys On

by: Roger Dooley

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh?

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Subconscious Sniffing

by: Roger Dooley

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the women were consciously able to identify the smell as sweat.

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Smell the Productivity: Office Aromatherapy

by: Roger Dooley

Can some scents reduce stress? Brain scientists are now confirming what herbalists and aroma researchers have long believed. Japanese researchers, using near-infrared spectroscopy, tested the effect of a "pleasant, floral green" aroma on subjects performing a mental arithmetic task and found that stress activity in the subjects' prefrontal cortex was reduced compared to a control group.

 

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Does Your Marketing Smell?

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