Sigurd Rinde

August 11, 2008

Marketing-as-we-know-it, What's the Alternative?

by: Sigurd Rinde

I was enjoying Kathy Sierra's post yesterday, and Evelyn's, and Hugh's, and... but something gnaws on my bones: We all agree that marketing as we know it sucks, it is is not right, and we all rack our brains to suggest alternative paths. And they're all good, great sometimes, instilling enthusiasm, but...

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product information, product centricity, marketing, Sigurd Rinde
August 11, 2008

Whoa... Brand, Brand, Brand?

by: Sigurd Rinde

Reading Evelyn's post I (my fault) get stuck on one word, one concept: "Hang on, brand? Why brand?"
Yes indeed, why the notion of brand?

Of course I accept that a Brand is an important asset. Just like an old building. Great to inherit, important to keep up.

But would you build an old building?

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trust, brands, brand building, Sigurd Rinde
August 11, 2008

Classrooms and Other Venues

by: Sigurd Rinde

Stumbled over a theme close to my heart - "Most classroom learning sucks" posted by Kathy Sierra at Headrush.

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Sigurd Rinde, organizational change, organizational behaviour, education, customer engagement
August 11, 2008

Corporate Communication, Communication?

by: Sigurd Rinde

This blog is is a kind-of-business-blog, in the sense that I blog my thoughts, and in business I try to implement those same thoughts.
We're making what others may term as enterprise software, but I'd rather stick to run-your-business software - cause that is what it does.

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corporate communication, Sigurd Rinde
August 11, 2008

Vision, Mission, Schmission

by: Sigurd Rinde

This is a true story. Nothing big, I was just reminded about it when reading David Weinberger's Oh why can't the marketers ... learn ... to ... speak over at Worthwhile.

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Sigurd Rinde, mission statements, board meeting
August 10, 2008

Wasting Resources, Big Time

by: Sigurd Rinde

This is entirely about i n f o r m a t i o n.

Take our consumption, business, what we do and use and re-think 'what is information':

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information, Sigurd Rinde
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