Sigurd Rinde

A Very Good Read

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Pushy Buggers

by: Sigurd Rinde

Push, push and even more pestering "marketing" is everywhere.

Today's example is WebEx - which surprises me no end - they should be a bleeding edge web based new economy kind of thingie one would think. Note the slogan on their site - "Join the revolution!".

But no. Must be the one against Louis XVI they're talking about.

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Redundant Hierarchies

by: Sigurd Rinde

Of all questions I get, this is my favourite : "Could we use thingamy to change the organisation?"

To which I enthusiastically answer: "But of course, thingamy can even replace the organisational hierarchy!"

The organisational hierarchy's purpose is to organise the processes, the work flows and distribute work orders one way and reports the other.

In other words, implement a structured use of resources, i.e. deliver the Business Model.

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Brands and Process Management

by: Sigurd Rinde

Hugh, seems we have a parallel experience here!

"The phrase I can't get out my head is "Cultural Transformation"!"

So I ask myself - what's the difference between "brand management" and "process management"?

None.

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Blogging, Return and Agile Business

by: Sigurd Rinde

Just have to add a snippet as "everybody" (latest is Dennis and James) discuss the ROI of blogging.

Agree heartily guys, and using my own experience it boils down to... cannot do without it.

Out-of-pocket investment is par with a good lunch, one lunch, then some time goes into it.

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Mergers & Acquisitions (More on Best Practices)

by: Sigurd Rinde

The last post ended with "...the crop of the world's largest enterprise have no strategy and are aspiring to be followers" (See that one for more)

But no company can live with that!

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Best Practices

by: Sigurd Rinde

[Warning, I've been here before but some things are persistent so I have to repeat, sorry]

Skidded over to the website of one of the large enterprise software companies today to check some new stuff they're launching.

And lo and behold, they're still pushing

best practices.

Now, who the heck wants that?

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Ambitions and Lightbulbs

by: Sigurd Rinde

Just back from LesBlogs 2.0 (funny how fast the iterations are, six months to 3.0?) - thank you Loic and everybody else!

When listening to what the gentlemen VCs/angels said, one thing struck me:

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Listening to Customers (More on Understanding Your Market)

by: Sigurd Rinde

A customer initiated conversation:

"I've got a problem!"
"What's the problem? Can we help?"
"My advisors are too slow, I need some sort of program that pesters them after a week of non-response!"

In a nutshell, the kind of close-to-the-customer market research that we're supposed to do. Asking the customer directly "what do you need?", and then go home and make it.

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Marketing Strategy Pyramids

by: Sigurd Rinde

When I discuss  a new venture (and I have been involved in a few) with marketing-well-versed "business-persons", one of the first things they do is to draw a pyramid on a napkin (funny how these things always happens in restaurants...):

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