shopping behaviour

Please Your Guests by Fooling Them

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Clever Wine Marketing

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With 20% of UK Shopping Online Are Retailers Ready?

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Will Driving Habits Really Change?

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Anchor Pricing Strategies

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Decoy Marketing

Need to sell more of a product or service? Here’s a counterintuitive idea: offer your customers a similar, but inferior, at about the same price. While it’s unlikely that they will actually buy the less attractive item, you may see a jump in sales of what you are trying to sell. That’s decoy marketing.

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Eco-labels Impact Consumer Behavior

by: David Wigder

Eco-labels influence consumer behavior in two ways. First, they introduce green as a considered attribute at the point of sale. Second, they enable consumers to comparison shop based on green. Over the past few years, there have been many new eco-labels launched by governments, manufacturers and retailers. Many of these labels are listed on Consumer Reports’ Greener Choices site.

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Princess Puts Pain into Cruising

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Precise Pricing Pays Off

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More Choices, Fewer Sales

Consumers must like lots of choices - why else would there be hundreds of shampoo brands and variants on a typical supermarket shelf? Actually, its been known for years that too many choices can reduce consumer purchases.

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