selling

November 6, 2006

Pricing, Ego, and Emotion

Neuromarketing and Pricing. Why do people sometimes set prices that are too high, and then stubbornly stick with them despite evidence from the marketplace that the price is indeed wrong?

selling, pricing, neuromarketing, decision making, customer insights, Roger Dooley, value

November 5, 2006

Bookselling: it's a distribution game now

By: John Caddell

distribution, books, John Caddell, selling, retail formats, long tail

October 16, 2006

Food Ads and Marketing to "Cravers"

by: Roger Dooley

selling, advertising, research, Oxford University, food, neuromarketing, Roger Dooley

October 14, 2006

PTOMO Live -- We Are the Clutter

by: David Polinchock

Chris Weilfrom Momentum Worldwide was doing the keynote presentation entitled We are the Clutter, a challenge to the entire industry. His challenge to us was to stay on course with what we're doing and create short term opportunities or change ourselves for long term growth. According to a Yankelovich study, people believe that 60% of the messaging they receive have to relevance to them.

Again, many common themes:

David Polinchock, agencies, selling, role of marketing, advertising

September 4, 2006

Everyone Sells

by: John Caddell

Over the weekend, I came across a student guide from a course my wife took years ago. She worked for a computer services company and all the technical, training and marketing personnel could take this course.

people, communication, selling, John Caddell

August 31, 2006

Principles of New Product Marketing - Business-To-Business Style

by: John Caddell

I was inspired by reading this post by David Olson from the Product Development and Management Association blog.

benefits, products, marketing strategy, David Olson, B2B, selling, John Caddell

August 10, 2006

Ten Questions with 'Dr. Evil'

by: Guy Kawasaki

Jim Fowler is the CEO of Jigsaw. This company ignited a controversy because it enables users to exchange information about each other’s contacts.

employees, B2C interaction, data company, selling, mainstream media, online, transparency, Guy Kawasaki, Jigsaw, privacy, CEO, Jim Fowler

August 2, 2006

Involving Sales During the Fuzzy Front End: Priceless

by: John Caddell

salespeople, selling, John Caddell, marketing strategy, customer insights, products, front end

July 11, 2006

How Do You Market & Sell a Product That Isn't a Product?

by: John Caddell

Call it infrastructure, a platform, an architecture. Call it middleware, whatever. A growing number of high-tech companies are creating products that are primarily enablers of other applications. Left to their own, unconnected to other pieces, they do... nothing.

marketing strategy, platform, selling, products, John Caddell

June 23, 2006