Second Life

Playboy Soon in Second Life

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Brand Traffic in Second Life

by: Alain Thys (via Business & Games)

Not so long ago, Ilya featured an awareness study on brands in Second Life. But as the last time I checked Second Life was still supposed to be about conversations and communities, the real proof for brands lies in "how long do people actually hang out in your wonderful virtual building".  

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Coke virtual thirst - update

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Study: Low Awareness of Brands in Second Life

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Business Week: The Future is 3D

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Coke Virtual Thirst: A for effort, C- for execution

By: Stefan Kolle 

Coca-Cola has launched a contest to design a virtual experience vending machine. Also see the press release here. My co-contributor Karl Long already wrote a fairly positive review, but I'm afraid I have to add some negative points of view here.

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Coke and Second Life - More Social Media and CGC Experiments

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List of Brands in Second Life

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Dear Marketers, Stop Creating Replicas Of Your Shops In SecondLife

by: Karl Long

In what appears to be the greatest lack of imagination since someone put a radio show on television marketers continue to build shops in secondlife. Just stop it, secondlife is an environment where you can build anything, ANYTHING, replicas of buildings are about the most mundane thing you can possibly build there.

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Second Life Shorts, Set 3

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