Scott Goodson

The Psychology of Entrepreneurial Misjudgement

by: Scott Goodson

Marc Andreessen has written a very inspiring and thoughtful piece about managing an entrepreneurial elite company entitled the Psychology of Entrepreneurial Misjudgement. It's well worth a read here.

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Brand New Big Shit. It All Started Today for Apple.

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Social Media and Social Network Marketing

by: Scott Goodson

Ever since the Brian Morrissey, Adweek piece came out last week stating that "Agencies 'Don't Get' Social Media" there has been heightened desire by major consumer advertisers to know what social media is, who is doing it best, and how can they benefit from it.

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The State of New York Graffiti

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Online Gamers Leave American Cars for Imports

by: Scott Goodson

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The majority of gamers own American-made cars (24% Ford, 18% Chevrolet). However, 79% are planning to buy an import for their next car (41% Toyota, 41% Honda, 25% Nissan and others).

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The Globalization of Facebook

by: Scott Goodson

Fred Wilson points out in his blog that Facebook is not experiencing a decline but rather it has reached a plateau in the USA. Look a few feet outside the US border and we see a very different picture.

His post was in response to Erick Schonfeld's blog talking about Facebook fatigue and the flattening of the facebook growth curve in the US.

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Kerri Martin. Goodson Does The People - Lunchtime Chats

by: Scott Goodson

Here is my second interview in a series of interesting and wonderful personalities who are shaping the marketing landscape.

She could have been a rock'n'roller but turned to marketing instead. Now, after championing some of the most extraordinary and most-awarded work in the business, Kerri Martin is firmly established among America's heavyweight marketing stars. And the journey has been an adventure, she tells me.

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Stanley Hainsworth, Creative Director of Starbucks. Goodson Does The People - Lunchtime Chats

by: Scott Goodson

I want to do a confrere-to-confrere interview series on this blog. Nothing too serious, just chats with the those people out there who are the most interesting and wonderful minds in the advertising and culture business. Sounds like fun, no? Not necessarily the media darlings or the most famous names, but just people I like and admire and learn from.

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Best Illustrators On The Planet

by: Scott Goodson

Some of the work from these illustrators is familiar. I love the work
from Mario Wagner, Andy Potts, Pablo, Radim Malinic and Lino (images in
this order). More images here.

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The Nielsen Company's 2008 Guide To The Super Bowl

by: Scott Goodson

The Nielsen Company today released its annual Guide to the Super Bowl which showcases a wide range of consumer and media information about the most notable marketing event in the U.S. - the NFL's Super Bowl - scheduled for February 3 in Glendale, AZ. For more information email the very friendly...Lucy.Aleman@nielsen.com

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