Scott Goodson

Social Media Threatens the Corporate Ad Agency

by: Scott Goodson

The corporate ad agency has been around since J Walter Thompson founded his company in 1864. After WWII, American and British agencies opened offices in cities around the world to advertise products to greater number of consumers. In the 50s TV transformed the industry and money made off the TV was astronomical. Smaller players were gulped down. Medium size players were merged and expanded all in the interest of maximizing profit derived from the expansion of TV advertising.

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'Tribes' Seth Godin's New Book Is off

by: Scott Goodson

Something is happening out there that is making it easier for anyone to lead a popular movement that can influence millions and millions of people to follow you.

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Essentials for a Lasting Relationship

by: Scott Goodson

Someone sent me a direct Tweet today asking "what are the essentials of a lasting client and agency relationship in these new economic times?"

I don't think they've changed much from the advice Mary Wells wrote about in her famous book about account management.

My list includes:

- Honesty. Whatever happens, client and agency, need to tell each other the truth.

- Trust and mutual forgiving of mistakes, which are unavoidable on both sides.

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The Way Things Spread (the Opposite of What Gladwell Suggests)

by: Scott Goodson

The word is Mark Earls is Malcolm Gladwell on Speed. Last year, he wrote a book called "Herd: How to Change Mass Behavior by Harnessing Our True Nature" available here.

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Guy Kawasaki - Goodson Does Lunchtime Chats

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Real Time Marketing Is Opportunity for the Jack Bauer of Advertising

by: Scott Goodson

How do you think real time marketing affects what traditional marketers do? How do big marketers cope with the idea that you spend months on end planning, creating, producing and then launching major campaigns that could get hijacked by consumers using blogs, Facebook, or the weapon of choice: Twitter.

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John Gerzma Stares Down the Recession

by: Scott Goodson

John Gerzma sent me this note today. He is author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it. (thebrandbubble.com) He also heads up the strategy group of Y&R brands.

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Maybe the Meltdown's a Guy Thing

by: Scott Goodson

This is a great article from today's NY Times and a fun read if you have a moment. I knew testosterone was powerful, but I never thought that the presence of cortisol could change the world so dramatically. Yikes! Perhaps it can.

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What Is tokidoki? Who Is tokidoki? Why Should You Know tokidoki?

by: Scott Goodson

I recently came across a new Cultural Movement: tokidoki (small t).

Not since the long lines in front of stores waiting to buy Michael Jordan sneakers have so many taste-makers lined up for tokidoki merchandise - shoes, clothes, toys - when a tokidoki item is launched in subcultural stores across the USA.

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Global Warming in 1958. The Unchained Goddess

by: Scott Goodson

The governments of the world came together at Kyoto in 1997 to say that global warming exists and must be stopped.

But global warming didn't arrive in 1997. Global warming has been around for quite a while. Watch this film from 1958, which identifies global warming as the greatest threat to our civilization. Fundamentally we have missed what is and has clearly been the greatest issue facing us. We can't claim we did not know. This film below proves that we did know.

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