We are all truth seekers. Authenticity rules today more than ever before. I recently wrote an article for Harvard Business Review about how brands can spark engagement and empowerment in their customers by telling the world what they’re against, rather than what they’re for (you can read it here).
Movement marketing has proved it isn’t just a passing fad. It’s become a necessity. Shouting at customers, through traditional advertising and marketing routes such as TV, radio and magazines, just doesn’t work.
So daily deals site Groupon has been forced to make a cut of its own, removing all the Super Bowl campaign adverts which featured celebrities talking about cultural issues whilst enjoying discounted Groupon offers.
I have such passion for 70s culture and it's been stoked by a blog calledWe Love You So. 70s was my youth. Farah and the Bee Gees and Richard Pryor and NYC trips to the Meat Packing and of course Lou Reed and Frank Zapa.