Scott Goodson

Why Movements Are Like Marriage

Companies spend hundreds of millions creating brand heat and product lust. They are highly protective of their reputation and brand, so isn’t it remarkable to think that just 140 characters can make or break it?

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Become a Social Business

With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online.

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A Key Ingredient to Successful Movement Marketing

Did you know that socially engaged consumers spend more on brands than those people who don’t interact? That’s according to a new Bain & Company report, which studied social media and its role in marketing.

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Co-optedalism - Cashing in on the Anti-Consumerist Movement

What is the power of a movement today?

What kind of impact can movement marketing really have?

How does a movement protect itself as it evolves and more and more people join the ranks around the planet? OWS is a good yardstick to find answers to these questions. Most interestingly the latter.

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What the World Needs Now: Global Brands for the Global Generation

What is it about being a true global brand these days? Do we still have to think global and act local? Or has the web changed all that, bringing the world together more than ever before?

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Topless Jennifer Aniston Revealed

OK, let’s admit something... but let’s whisper it. Sex sells. There... I said it. And I know we all wish that wasn’t the case. We know it’s smutty... it’s a cheap shot at making us interested in a product... but let’s be honest. It sure as hell works.

Marc Babej pointed out in his latest Forbes blog that Smartwater has done a very smart thing using this ploy.

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Billions of People Want the Super Brand Religion

Today the world has 6.92 billion people. They all wake up and look for the sun in the sky. They also look up at super brands and aspire to belong. The future is bright for brands that evolve their consumers into passionate advocates. Loyal consumers who buy without question. These are consumers who are worth their weight in gold.

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Are Targeted Ads Tracking You Down?

The internet is becoming ever more personalized. Content can be created, shaped and tailored just for you. So you wouldn’t mind being told about products and services that may interest you whilst you browse?

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McDonald's Clowns Around to Engage with Kids... and Moms... and Dads

When was the last time you saw red-haired fast-food frontclown Ronald McDonald take a starring role on any McDonald’s advert, Happy Meal box or menu?

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Watch Your 'Twetiquette' in the Big Huge New Marketing Eco-system

There was a huge furore recently when an ad agency employee twittered about people’s bad driving habits in Detroit to over 8,000 followers. Why? It wasn’t necessarily because he dropped the F-bomb. It was because he tweeted accidentally on behalf of Chrysler, one of his clients, rather than from his own personal account.

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