sales

B2B Marketing Communications: Thought Leadership with Dianna Huff

by: Jon Miller

The next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant.

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Sales is from Mars, Marketing is from Venus - Podcast Vol III - The Sales Perspective

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The Revenue Cycle: A New Model for Explosive Revenue Growth

by: Jon Miller

Traditionally companies have talked about and analyzed the 'Sales Cycle'. The problem is that the sales cycle looks at only a portion of the complete revenue process. This presents two main problems:

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7 Strategies for B2B Marketing during a Recession: The Definitive Guide

Should B2B marketers change their strategies during a recession? Does a recession always mean marketers have to work even harder to find ways to do more with less? Can a recession create opportunity for smart marketers to grow and thrive? These are some of the topics I recently explored on a panel at the SMX Advanced conference in Seattle.

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A Personal Relationship Makes All the Difference

by: John Caddell

I am working on two consulting possibilities at the moment. #1 is right in my sweet spot, basically leveraging the work I've done the past fifteen years. #2 is more of a stretch, and would ask me to work in a few areas where I have peripheral knowledge or no experience at all.

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Sales Is Mars, Marketing Is from Venus - Podcast Vol II - Lead Scoring

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Reconciling Serious Games Market Size Different Estimates

by: Eliane Alhadeff

I've been receiving quite a few inquiries regarding the apparently conflicting figures for the Serious Games market size short term.

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The Art of Sucking Up

by: Guy Kawasaki

There is an art to sucking up. Done too blatantly it will backfire. Done too weakly, you won't get what you want. The perfect suck up contains the following elements

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Lead Management Will Never Be The Same Again

by: Jon Miller

$300 billion dollars a year. That’s what the 3,000 largest B2B companies in the world spend annually on lead generation, resulting in billions of leads. Yet despite this massive expense, I have yet to find a sales executive who is happy with the number and quality of marketing generated leads.

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Marketing Spirals + Fuzzy Funnels

by: David Armano

When I originally wrote about the Marketing Spiral, I said this:

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