SaaS

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed – and what hasn’t – since August 8, 2006.

 

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Why Would SaaS Adoption Raise in an Economic Downturn?

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Integration Strategies for Better SaaS Adoption

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New Year's top resolution: Managing your online reputation!

by: Christian Smagg

Well, 2008 has arrived, along with the New Year's resolutions and the
ever-present pundit predictions. Now that we're on the other side of
the New Year, I thought I would share my thoughts on what I feel should
be one of the companies' top priorities - and probably their number 1
resolution for this year: Efficiently managing their online reputation.

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SaaS predictions for 2008 and beyond

by: Christian Smagg

With only a few days left before 2008 hits us, I thought it was the
perfect timing to dive into what Saugatuck Technology just reported as
being their SaaS predictions. Their recent research alert highlights five key trends in SaaS for 2008 and beyond.

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SaaS: The staying power of this new breed of Web-based software

by: Christian Smagg

Software-as-a-service (SaaS) is representing a fundamental shift in how software is acquired, implemented, used and paid for. Already considered as an established alternative model in the US, SaaS is starting slowly to be recognized as an interesting model in Europe.

 

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Enterprise 2.0 … Show me the ROI

by: Christian Smagg

While Enterprise 2.0 is often described as “web 2.0 meets the enterprise”, what Enterprise 2.0 encompasses is much bigger. Enterprise 2.0 represents a radical change in the way businesses operate and is as much about the people, the culture and the processes as it is about the technology, tools and platforms.

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