Roger Martin

Shareholder value or customer delight? Choose

It doesn’t work if you fill up the tank with petrol when your car runs on diesel.  It doesn’t work to turn up at a nightclub and expect to get peace-quiet.  It doesn’t work to drive down the wrong side of the road at a busy time when there are lots of cars on the road and expect no problems.  It doesn’t work to turn up in your bikini for work or to turn up with your business suit to sunbathe on the beach.  And almost all of us get that.

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Roger's Ripple Effect

by: David Armano

Here it is.  The slide heard 'round the design community and blogoshpere.  From Roger Martin's (Rotman School of Management) "Designing in Hostile Territory" presented at IIT's Strategy '06 conference. 

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