Why Most People Are Wrong about What's Strategy?

by: Idris Mootee

Here's
an interesting except from an recent McKinsey interview with Prof
Richard Rumelt of UCLA's Anderson. I've met with him once many years
back in a strategy roundtable. We share very similar views on strategy.
He is very well respected in our field and early in 1972 he became the
first person to uncover a statistical link between corporate strategy
and profitability. Here are some interesting insights:

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