retail marketing

Architecting Retail Environments for Consumer 'Trickery'

by:  David Polinchock

Many of these techniques are not exactly new, but an interesting post has surfaced on the self-proclaimed "troublemaker" website spacehijackers, about architectural techniques used in the construction of retail spaces that are purported to "trick" the consumer into buying more.

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Retail Wonders of the World

by: David Polinchock

BusinessWeek has a nice slide show of cool, retail spaces. Any client out there want to pay for the trip to visit them all?

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List of Retail Tricks

by: Ilya Vedrashko

A funny but short list of tricks retailers apparently employ to make us buy more stuff.

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Brand Autopsy: Designing Retail Experiences – The Apple Way

by: David Polinchock

Fast Company, in their current review of customer experiences, didn't rank the Apple stores because they didn't think they delivered a good experience. After all, they say, if people are lining up at the Genius Bar, then people must be having a hard time understanding and using their products!

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Improv Everywhere Mission: Best Buy

by: David Polinchock

So, what happens when the consumer turns your store into their stage? How do you react? Do you call the police, like Best Buy did? Do you enjoy it? Do you take pride in the fact that they picked your location? Do you tell your staff to play with them?

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Amazon.com: Mavericks at Work: Why the Most Original Minds in Business Win: Books: William C. Taylor, Polly G. LaBarre

by: David Polinchock

I received an advance copy of Mavericks at Work, which will be available in October, and I've been enjoying the read. But I came across a quote today that I just had to post:

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Operation Best Buy

by: Sebastian Campion

Improv Everywhere is a group of agents (pranksters) based in NYC who organize missions (happenings) in public space. Their intent is to bring excitement to otherwise unexciting locales and give strangers a story they can tell for the rest of their lives.

One of the group's latest missions took place in a Best Buy store and was carried out by more than 80 agents.

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Ralph Lauren Interactive Window

by: David Polinchock

Our friends at GDR sent an e-mail asking if we knew anything about the new window display at Ralph Lauren here in Manhattan, so Noah & I went up to the store to experience first-hand, their new, interactive touch screen window.

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Changing Wal-Mart

by: David Polinchock

Wal-Mart is trying very hard these days to reinvent themselves as something cool and hip. They're creating different kinds of stores and, like many other retailers, developing consumer-centric stores.

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Near Future: Personally Targeted Advertising

by: Ilya Vedrashko

Remember those intimately personalized Gap billboards in Minority Report? It just occured to me that many of the pieces are already in place. 

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