(This is the second in a two-part series on Corporate Reputation. The first post, Why Your Corporate Reputation Matters, explained the definition of corporate reputation, the method Reputation Institute uses to measure corporate reputation, and the benefits of having a strong corporate reputation among different stakeholder groups. In today’s post, you’ll learn how to improve your corporate reputation and what you as a leader must do specifically to build an excellent reputation.)
Having an excellent corporate reputation prompts customers to buy your products, investors to value your company more highly, employees to be more productive, and other stakeholders to recommend and support you. How? Three companies show how to establish and maintain a strong corporate reputation.
Example 1: Johnson & Johnson — Strong Foundation of Trust