reciprocity

Reciprocity Power: A Study That May Shock You

Doctors in the U.S. are generally well-compensated. One survey showed that family practitioners earn $227,000 per year, while some specialties can hit $400,000 – $600,000.

One would hardly expect a cheap free lunch to influence which drugs they prescribe for their patients.

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How the World’s Leading Persuasion Expert Gets Your Business Card

If you attend conferences, you’ll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you’ll see fishbowls for iPad raffles, booth babes handing out t-shirts… all for the price of a mere business card. Keynote speakers wouldn’t attempt anything so crass, of course, but how often have you heard a speaker promise a copy of her slide deck or a special white paper in return for a card?

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Give Big, Get Bigger

Reciprocity is a common enough theme here at Neuromarketing. The concept of reciprocity suggests that giving someone something, or doing a favor for someone, establishes a subtle return obligation. An interesting study by German researcher Armin Falk showed that a bigger “gift” amplifies the reciprocity effect.

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