products

The iPad of Air-Care

P&G's Febreze is about to announce that it has grown to annual sales of $1 billion of its Febreze brand in an "air-care" category that is down overall and in which its competitors' results are flat, at best. And it did it without have a single conversation with its customers via social media.

 

Continue Reading

The Fundamentals of Choice

My husband, usually a calm, mild-mannered man, recently experienced something which left him completely frazzled and frustrated – he went to the grocery store.

Continue Reading

When Brand Names Go Bad

This blog posting is not specific to the 50-plus.

During my career I have been involved, a number of times, in trying to devise new brand names. It never ceases to amaze me how much time companies spend on this activity and how introspective and complex they become. This year I written a lot about Age Concern/Help the Aged long and laborious journey to come up with the name AgeUK.

Continue Reading

Unique Selling Proposition

I can count about 100 really innovative and unique products during the last 25 years. In truth I stopped believing in USP advertising in the 1980s. Back then, I fell in love with brands like IKEA or Diesel that cracked Unique Emotional Props. The ones that did it with more authenticity were more appealing to me than those that didn't.

Continue Reading

We Have an Innovation Problem, and It Is Miles and Miles of Indistinguishable Stuff

I learned today that Axe Body Spray for Men is running an ad in Uruguay where readers sending an SMS to their address receive on their phone the missing bits of a picture of a beautiful woman. (Those bits are clothed, BTW.)

Continue Reading

Do You Know the Difference Between White Eggs, Brown Eggs or Painted Eggs? Or Can You Tell the Difference Between Quarter Pounder and Big Mac?

by: Idris Mootee

Are we heading towards where all products are pretty much the same or all products will have some minimum level of differentiation to survive? Name me some products that doesn’t matter what the price or the brand is, the products are still the same? Water? Tomato puree? Sugar? Milk? Or eggs?

Continue Reading

Not So Fast

by: Jonathan Salem Baskin

Denon has been trying to sell a $500 Ethernet cable for going on two years, and the social mediascape won't let it get away with it.

It's utter nonsense, of course, following in the hallowed and profitable clamshells of Monster Cable. Here's part of the product description:

Continue Reading

The Future State of a Product's Existence?

by: Design Translator

“There is a design revolution, but nobody really knows what it is” ~ Karim Rashid

Continue Reading

Innovation and the Art of Managing Customer Adoption

by: Idris Mootee

Finally back home from Chicago after a busy week sitting in cafe reading the Journal. I was meeting with some MaRS people today and I was really excited be able to talk to people who really understand innovation and the art-of-start-up. I think they are offering is highly valuable for start-ups as they provide market intelligence and counseling from a team of experienced, multidisciplinary professionals. They primarily provide services to technology companies at early stages of business development.

Continue Reading

Perhaps advertising isn't the money pit people thought it was

Continue Reading
Subscribe to RSS - products