Pondering the Sustainable Consumption Conundrum

by: Joel Makower

I'm not sure whether it was strategic or serendipitous that the World Business Council on Sustainable Development released a report on sustainable consumption just a week before a recessionary Christmas — a time when countless millions were torn between the desire to shop and insufficient means to do so. Either way, it made for enhanced reading of what already was a pretty enlightening report.

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Cradle-to-cradle: Desirable but Difficult

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