product placement

Nivea Gets Products Into Splinter Cell: Double Agent

by: Ilya Vedrashko

"Nivea Does Video Game Tie-In with 'Splinter Cell'" October 16, Enid Burns, ClickZ. The game is brand new, so no good screenshots yet. Quotes from the article:

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Brands March On Into Second Life

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Event: American Apparel's Grand Opening in Second Life

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Product Placement Returns to Comics

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Be Sheepish!: The mammalian manifesto for brand reinvention

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MediaPost Publications - Study Finds Ads More Persuasive Than Product Placement

by: David Polinchock

Interesting research on product placement and its value as an advertising tool. Funny thing is, when it's done right, you really shouldn't notice product placement. When it's done to be noticed, it's usually not believable at all. People know it's just a marketing ploy and it doesn't seem to ring true. Any reader comments?

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