product placement

October 19, 2006

Nivea Gets Products Into Splinter Cell: Double Agent

by: Ilya Vedrashko

"Nivea Does Video Game Tie-In with 'Splinter Cell'" October 16, Enid Burns, ClickZ. The game is brand new, so no good screenshots yet. Quotes from the article:

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cosmetics, Nivea, Ilya Vedrashko, online, design, branded entertainment, gaming, product placement
August 21, 2006

Brands March On Into Second Life

 by: Ilya Vedrashko 

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brands, gaming, Ilya Vedrashko, online, Second Life, virtual worlds, product placement
July 22, 2006

Event: American Apparel's Grand Opening in Second Life

by: Ilya Vedrashko

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product placement, retail formats, virtual worlds, Second Life, Ilya Vedrashko
June 29, 2006

Product Placement Returns to Comics

by: Ilya Vedrashko

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print, product placement, branded entertainment, Ilya Vedrashko
April 26, 2006

Be Sheepish!: The mammalian manifesto for brand reinvention

by: John Sviokla

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ambient, experiment, product placement, advertising, John Sviokla, innovation, interaction
August 22, 2005

MediaPost Publications - Study Finds Ads More Persuasive Than Product Placement

by: David Polinchock

Interesting research on product placement and its value as an advertising tool. Funny thing is, when it's done right, you really shouldn't notice product placement. When it's done to be noticed, it's usually not believable at all. People know it's just a marketing ploy and it doesn't seem to ring true. Any reader comments?

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research, advertising, product placement, branded entertainment, David Polinchock
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