product centricity

Marketing-as-we-know-it, What's the Alternative?

by: Sigurd Rinde

I was enjoying Kathy Sierra's post yesterday, and Evelyn's, and Hugh's, and... but something gnaws on my bones: We all agree that marketing as we know it sucks, it is is not right, and we all rack our brains to suggest alternative paths. And they're all good, great sometimes, instilling enthusiasm, but...

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The Problem With Stage-Gate Process With Experience Innovation

by: Idris Mootee  

I have some interesting discussion on stage-gate process here in Chicago and the current paradigm of product design and development. A lot of people mixed product development process with innovation process. It is fundamentally two different things.

 

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