70% of Print Campaigns (on AOTW) Ignore the Multi-Channel Reality

by: Alain Thys

Imagine you’re a consumer and you leaf through your favourite magazine.  Suddenly you see a brand that interests you.  Hey, maybe it’s that product you always wanted but never thought existed.  Living in the 21st century, your instant reaction is to go online and find out more about it.  But have you ever noticed that in spite of all the web two-point-naught hubbub, most of the ads you look at don’t carry a URL?

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