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Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull the plug on that direct mail campaign just yet. New research has again shown that content on paper affects our brains in different and more powerful ways.

People love a good a good funeral (and as David Hepworth put it "in the digital age they don't even have to dress for it"). In only the past few days I've read two articles that pronounce the 'death' of marketing (only to then go on to explain how marketing is still very much alive, albeit changing. *Sigh*). So it is not without some disheartenment that I read articles about the troubles of a medium which is close to my heart: magazines.

The headline in today's FT says "Rift grows between old and young - Chancellor continues to shelter older people from austerity measures."

What follows is a pathetic attempt to construct an argument to justify the headline claim. It is worth marketers understanding the technique the FT attempts to employ. When done well it can be very effective - when done like this it is beyond contempt.

This is a rather intriguing idea. A book reading app that seeks to use the properties of the iPad to create a new type of immersive reading experience for ebooks featuring audio, video and rather lovely animations.

Adam recently observed that "there are two, diametrically opposed dangers on tablets: being a print fundamentalist and being a web fundamentalist".