priming

Laughing Matter: Priming and Mirroring

by: Roger Dooley

We’re always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have neuromarketing implications.

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Thinking About Money

by: Roger Dooley

Earlier this year, we wrote Priming the Customer, which briefly covered some fascinating research in the area of priming.

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Priming The Customer

by: Roger Dooley

Malcolm Gladwell’s book, Blink, covers a wide range of topics dealing with the power (and occasional ineffectiveness) of non-cognitive information processing by the human brain. (Or, if you prefer Gladwell’s term, “rapid cognition.”) Intuition, he says, and practiced expert judgment often lead to better conclusions than conscious and detailed analysis.

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