pricing

Princess Puts Pain into Cruising

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How Much Would You Pay for Free?

by: Ilya Vedrashko

How much would you pay to use Twitter? How about Facebook? Gmail? Would answering a simple "How much would you pay for it?" question help us to understand how the valuable is perceived differently from the disposable?

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Precise Pricing Pays Off

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Get More for Your House with an Odd Price

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Shopping for Green Online (An Interview with thepurplebook Founder Hillary Mendelsohn)

by: David Wigder

With the exception of a few select product categories, growing consumer interest in green has not yet translated into substantive changes in purchase behavior by mainstream consumers. Like many nascent categories, green faces many barriers to widespread adoption.

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Why Expensive Wine Tastes Better

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How to Increase Customer Pain

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Penalty Pain: How to Make Your Customers Hate You

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Radiohead Update, Set Your Own Price Experiment Sells 1.2 Million Albums at $8 Each

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Perhaps advertising isn't the money pit people thought it was

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