Ignoring the Bestseller Lists

I'll admit to feeling a large dose of nostalgia when I think back to Sunday evenings spent listening to the Top 40 Chart Show on the radio, with fingers poised on the 'play' and 'record' button of my ancient tape recorder waiting for the DJ to stop talking over the track intro so I could get a clean recording of it (I'm really showing my age here).

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How Do You Get a Billion Hits on YouTube?

My story this week in FORBES:


When was the last time you had a hit on YouTube? You are the CMO and you have the opportunity to generate big viewership numbers on YouTube at a time when paid media budgets are being slashed.

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Popular Twitter Users Have Little Influence

Guest Post by: Monica (Market Sentinel)

The ultimate quest of anyone using social media to market their goods is to achieve “online influence” over the marketplace. But don’t confuse influence with popularity, especially on Twitter.

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Why Twitter Accounts with Profile Pictures Have Ten Times More Followers, and What We Can Learn

Twitter accounts with a profile picture have ten times the number of followers as those without. This finding comes from an analysis of 9 million Twitter account by HubSpot using their TwitterGrader tool. Accounts with a profile picture have an average of over 250 followers; those without a profile picture have an average of about 25.

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Facebook Isn’t Always the Answer – 77% of Fan Pages Have Fewer than 1,000 Fans

It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What’s the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might not always be the right answer.

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There Is This Company

Here's something I've been thinking about for some time now.

You see, there is this company.

It publishes over a hundred RSS feeds and several email newsletters, but not a single blog.

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Subscribe to RSS - popularity