popularity

Guest Post by: Monica (Market Sentinel)

The ultimate quest of anyone using social media to market their goods is to achieve “online influence” over the marketplace. But don’t confuse influence with popularity, especially on Twitter.

Twitter accounts with a profile picture have ten times the number of followers as those without. This finding comes from an analysis of 9 million Twitter account by HubSpot using their TwitterGrader tool. Accounts with a profile picture have an average of over 250 followers; those without a profile picture have an average of about 25.

It can often seem like the simple, and obvious step for any brand. You want to engage with people online, you want to get your brand using social media. What’s the answer? For too many brands the first thing they do is go to Facebook and set up a fan page. This might not always be the right answer.

Here's something I've been thinking about for some time now.

You see, there is this company.

It publishes over a hundred RSS feeds and several email newsletters, but not a single blog.