Converting the Converted, and Other Tricks of the Light -- Adrants

by: David Polinchock

Love this story from Brian Collins to describe what a brand is and how it should act. He always has great examples! Read the full article for other great stories that Brian told during the One Show presentation.

On Wednesday at the One Show Festival, design guru Brian Collins illustrated the power of branding with a history lesson about pirates.

Or rather, just their flag.

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