Peter Robinson

Debunking the MySpace 'Revolution' and its Effect on the Charts

by: David Jennings

The current issue of Word has a good sceptical article by Peter Robinson on the promotion of new music through the Net in general and MySpace in particular.

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Mood-Sensing Advertisements

by: Roger Dooley

In the last few years, web advertisers have begun to employ behavioral targeting to deliver advertisements to individual users. By keeping track of sites a user has visited, ads viewed, or other behavior, new ads can be delivered that more precisely target the user’s interests.

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