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Perception Pyramid

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Get the Hint

by: Jonathan Salem Baskin

David Vinjamuri's book Accidental Branding provides a great hint to what drives great branding.

Spoiler alert: it doesn't come from marketers.

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Participation and Influence in Social Media

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Subconscious Warm up: How Brands Have an Effect on Your Behavior

by: Scott Goodson

If you ask Rob Walker (who writes about consumer culture for the New York Times Magazine), about the influence of brands on you and culture, he will barely blink an eye before responding: "subconscious behavior."

Here is his article from this weekend's NY Times Magazine. Wonderful reading if you're into cultural movements. Here is the link to the NY Times.

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Reflecting on the Mirror

by: Roger Dooley

Here’s a prediction: in the coming years, we’ll see mirrors popping up in the entryways of churches and other places of worship. And the reason won’t be to let those entering fix their hair. As we’ll see, the mirror has a rather magical effect on us.

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The Handshake - Brain Connection

by: Roger Dooley

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job applicants with a good handshake were scored higher on employability:

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Why the Net Won't Turn Us All into Social Isolationists

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Are Political Views Hard-wired?

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Follow the Path of the Unsafe

by: Scott Goodson

Here's a relevant quote for our times, for those thinking about the future, about where to invest their energy and time in the coming months ahead:

"Follow the path of the unsafe, independent thinker. Expose your ideas to the dangers of controversy. Speak your mind and fear less the label of crackpot than the stigma of conformity. And on issues that seem important to you, stand up and be counted at any cost."

Thomas J Watson

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Are You Limiting Yourself?

by: Guy Kawasaki

Psychologists dub the tendency to presume that others react to the world in the exact same way we do as "projection." For example, an entrepreneur is reluctant to schmooze and unwilling to discuss his company in social settings for fear of annoying potential customers and investors.

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