Branded Biographies

If you had only 160 characters to introduce yourself, what words would do you pick?

Would any of these words be a brand name?

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Social Media's Top 10 Dirty Little Secrets

1. Social climbers are attracted to social media
That's right. The same people who climb their way up the social food chain in the real world tend to do well in the social media world. They'll be your friend for a while, until they find someone else with more Twitter followers to tweet with.

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How to Write Your Firm's Social Media Policy

In our last post we looked at why every business needs a social media policy. And the fact that the most important thing for any business is to have a policy in the first place. But if you’re writing your social media policy for employees, what should it include? What kind of guidelines should you give the people who work at your business.
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Old Burger Flippers Are the Best

McDonalds asked Lancaster University Management School to examine the performance of 400 of its restaurants. You will never guess what they found. Customer satisfaction levels were on average 20% higher in those outlets that employed kitchen staff and managers aged over 60.

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More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.

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A Little Perspective from the Ultimate Community Manager

Guest Post by: Holly Seddon

I had to privilege of seeing Craig Newmark of Craigslist taking part in a discussion at Reboot Britain on Monday.

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Convince with Confidence

by: Roger Dooley

Is it better to know your stuff, or act like you do? If you are in the business of convincing other people, whether as a consultant, salesperson, team member, or almost any other position that requires others to believe you, it pays to be confident. Don Moore from Carnegie Mellon’s Center for Behavioral Decision Research has published new research showing that confidence even trumps past accuracy in earning the trust of others.

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Is It Who You Know or What They Know?

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How to Be Happy in Business

by: Karl Long

This is a wonderful diagram from Bud Caddel who writes I’ts a concept I believe in and one that I wished I had really understood a long time ago. Finding something that you really love to do is for some people is itself a lifetimes work. I think sometimes it takes a lot of courage to do what you love because often people don’t have the same vision as you.

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The Age of Heretics and Sceptics

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