online video

How to Optimize Your B2B Marketing and Sales with Online Video

Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it.

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Who Watches Online Video?

Pew Internet has just published a report about the demographics of Web video in the US - The State of Online Video.

No great shocks. Bottom line. Web video is mighty important. The more wealthy you are, the better educated you are the more likely you are to watch. No surprise there then. I am surprised at how fast the in propensity to use video (by age) changed in two years.

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Advertisers Are out of Ideas or They Don’t Care about Hulu

I’ve been using Hulu quite a lot recently due canceling cable (obviously I now get the benefit of reacting condescendingly to small talk about American Idol with “oh, I cancelled cable”, while still keeping up with the daily show :). Anyway, I’ve been exposed to a few Hulu ads now and I’ve got so say it’s some of the worst advertising i’ve ever seen (except for an old spice commercial which was awesome).
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Is This the Year Agencies Get Smart about Platforms?

by: Josh Hawkins

Not too long ago, I had a meeting at an advertising agency in Minneapolis to discuss the benefits of using a SaaS platform for online video campaigns instead of building one-off solutions for every client. The agency's interactive lead explained to me that he has a room full of Flash designers and programmers he needs to keep busy, he has all the CDNs offering deals of broadband delivery, so why not bill for the time and create their own video players etc?

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Code of Best Practices in Fair Use for Online Videos

by: danah boyd

Fair use is an uber tricky legal issue. It is meant to provide protection for people to use copyright material in limited ways without seeking permission. (For example, fair use allows academics to comment on copyrighted content as part of their work.) The problem with fair use as a legal doctrine is that it's defense-only. Anyone can sue you for violating their copyright and you can declare fair use, but you will still have to pay onerous legal bills to defend that claim.

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