online communities

Building the Business Case for Online Communities

Guest Post by: Helen Trim

I’m at the Communities 2.0 conference in San Francisco this week. It’s such a beautiful and diverse city and sadly not enough time to explore (sigh).

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CD Baby Podcast Interview

by: Nancy Baym

CD Baby have posted a half hour DIY Musician Podcast interview with me. It was a good interview and is available for streaming or download. Here’s their blurb:

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Examples of Online Communities in the TV Industry

We return this week to our series of Online Community Examples. There is a lot of talk about the way ‘old’ and ‘new’ media combine - how newspapers are using Twitter and how television broadcasters and production companies are working with online media. So this week we take a look specifically at examples of online communities in the TV industry.

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Why People Copy Each Other Online and What We Can Learn

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What Right Do Brands Have to do Research in Social Media?

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Brands that Build Communities

by: John Winsor

After writing a lot about community in both Spark and here on theblog, I've been wondering what's the latest state of brands and how the interact with communities by asking a couple of questions on Twitter.

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Big Brands in Social Media: Ford and Southwest Airlines

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Engage Different Consumers in Different Ways - Why Segmentation Is Key

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Examples of Online Communities in the Telecoms Industry

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Examples of Online Communities in the Financial Services Industry

by: Matt Rhodes

For this week’s instalment in our series of online community examples we turn to the financial services industry.

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