The Inanity of Online Comments

Have you ever commented at the end of an online news story or blog post? I have, and then almost always wondered why I did so. A few of the comments I received on my latest column in Advertising Age this week got me thinking even more about the entire shebang.

My conclusion is that not only is it a waste of time most of the time, but it actually denigrates if not wholly blows up the very idea of conversation.

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